Southampton Football Club is delighted to announce that Sure, Unilever’s market leading deodorant brand, has become an Official Partner.
Sure has also confirmed Saints goalkeeper Fraser Forster will play a role as brand ambassador, featuring prominently throughout their #NeverMoreSure campaign.
Sure has been delivering long lasting protection against sweat and odour for over 50 years inspiring a fresh and confident approach for its target market. The campaign will intrinsically link the brand’s approach to high pressure moments often experienced by players, managers and fans within football.
Sure will be creating regular content on its football-dedicated Twitter channel @Sure, using the hashtag #NeverMoreSure and highlighting how players perform in high pressure moments.
It’s the attitude of knowing how to perform and preparing for such moments that makes you #NeverMoreSure, something which Southampton players Charlie Austin and Nathan Redmond discuss in an exclusive piece of video content released on Southampton channels later this week.
As part of the sponsorship deal, Sure will offer a host of money-can’t-buy experiences in bespoke consumer competitions to Southampton fans, as well as match tickets and hospitality packages.