Bold is brave: 2022/23 home kit revealed
Created in partnership with hummel – and available to pre-order from today – the official Southampton Football Club 2022/23 home kit has arrived.
A true statement piece, the new home shirt draws inspiration from those worn by the flamboyant and free-flowing Saints side of the early '80s. Reversing the colours of the shirt first worn by trailblazers like Kevin Keegan, Alan Ball and Charlie George, the striking central red stripe and central badge mark a brave new direction for the club.
Bravery forms a core part of who we are, wanting to always push the boundaries, challenge the convention and continuously innovate.
With this season’s bold kit, we are celebrating bravery both on and off the pitch. We’ve taken inspiration from the single bold red stripe, wanting to inspire our fans to be brave, whatever their challenge is – just as our players seek to be brave on the pitch.
Further subtle detail is reflected in the contemporary geometric pattern taken from the iconic stanchions of St Mary’s, and the central badge stands this kit apart from previous seasons. The sleeves are complemented with two chevrons, taken from hummel’s iconic design trademark, and have been inspired by their retro kits. The inside neckline also features the hummel logo.
We are fully committed to creating a positive impact on the environment, as part of our dedicated sustainability strategy, The Halo Effect. Like last season, this season’s kit has been produced using Eco8 material made from fabric created using recycled plastic bottles.
Southampton Football Club’s Director of Marketing & Partnerships, Sarah Batters, said: “Being brave is in our DNA. We’ve always looked for new ways to push boundaries and this season’s kit is no different. As part of this launch, we asked players, staff, and fans what bravery means to them and in time we will be releasing some of these stories. Working with hummel enables us to creatively push our kit designs and this shirt is no different; celebrating our heritage with a flip on the classic 1980 shirt but modernised with nods to St Mary’s Stadium and a bold central badge.”
Southampton Football Club partnered with hummel because of our shared values and their mission to want to change the world through sport.
This season’s kit launch has been carefully designed to start conversations, giving us the opportunity to tell the unique stories of the fans, players and people that make the club so special to be part of. We asked our fans to tell us what bravery meant to them and what they wished they could do if they were brave. The conversations will shine a light on bravery and a willingness to push boundaries, challenge ourselves or stand out. And it’s something you’ll be able to see for yourself in our upcoming three-part Bold is Brave docuseries.
Allan Vad Nielsen, CEO for hummel, said: “We are very proud of our association with Southampton, and this kit launch is another exciting step on our united journey. The club’s values of hard work and innovation are consistent with ours – and it’s a pleasure to be working with a club that’s always looking for new ways to push boundaries and challenge conventions. This has resulted in, what we believe, is a really strong design for next season, and we hope the new kit will strike a chord with all Saints supporters around the world to create new and lasting memories both on and off the pitch.”
A truly unique kit deserves a one-of-a-kind memento. In a Premier League football club first, we’re auctioning off an
alongside each of our three kits for 2022/23 via OpenSea. The recipient of each NFT will also receive the first off-the-line matching physical shirt.
We’re working hard to get our new kits into the hands of Saints fans like you. However, due to manufacturing delays, the 2022/23 home shirt is available for pre-order only until Wednesday 27th July. After this date the shirt will be available for purchase in-store and online.
Shirts pre-ordered by Thursday 21st July for UK delivery will arrive on Wednesday 27th July. Unfortunately, we cannot guarantee this delivery date for international pre-orders as the responsibility to meet this deadline sits with the individual courier.
Remember, Season Ticket holders save 10% while members get 5% off. Shirts are priced at £55 for Adults and £45 for Juniors.
