As Southampton reaches the 500,000-follower mark on Twitter, we look back at some of our most memorable moments on the social platform:
Alan Pardew faces the press after unveiling Dan Harding. Full story and pics on saintsfc.co.uk by the end of the day http://bit.ly/189sge
— Southampton FC (@SouthamptonFC) July 22, 2009
Saints' first Tweet was posted in the pre-season of 2009, when new manager Alan Pardew announced the signing of defender Dan Harding.
SOUTHAMPTON FOOTBALL CLUB ARE PROMOTED TO THE PREMIER LEAGUE! #saintsfc— Southampton FC (@SouthamptonFC) April 28, 2012
It took almost three years for our first 'big' moment on Twitter – the Tweet that celebrated our promotion to the Premier League at full-time of our 4-0 victory over Coventry City in April 2012.
Saints made a number of high-profile signings in the summer of 2012, but it was the arrival of Japanese international Maya Yoshida that captured the attention of the Twitterati. Yoshida's signing also led to the club setting up a Japanese-language Twitter account, which currently has more than 7,000 followers.
Want to win THAT New Zealand shirt? Retweet this and we'll pick a winner at random. We'll even get Rickie to sign it for you! #saintsfc— Southampton FC (@SouthamptonFC) April 1, 2013
We don't plead for retweets often, but our 2013 April Fools' Day prank about Rickie Lambert qualifying to play for New Zealand was too good an opportunity to miss. The lucky winner was Saints fan @cdvdtz.
The signing of Victor Wanyama from Celtic in July 2013 was a big hit on social media. 3% of our Twitter followers are based in Wanyama's native Kenya – only the UK, USA, Nigeria and India account for more.
Peter Crouch is so tall omg #LovrenLive— Southampton FC (@SouthamptonFC) February 8, 2014
Another of that summer's arrivals was Dejan Lovren. With the Croatian defender injured for a home game against Stoke City in February 2014, it was time for #LovrenLive – a Twitter takeover that produced some memorable Tweets, such as the above observation of ex-Saint Peter Crouch's stature.
It was a case of right place and right time for our media team when, on a late-February afternoon in 2014, Luke Shaw returned to the training ground to be told in person that he'd been named in the England squad for the first time. Our club photographer was on hand when an emotional Shaw made a call to spread the news, with the image resonating with fans across Twitter.
Meanwhile, over in Spain, another Saints Academy graduate was making headlines – a certain Gareth Bale was busy scoring the goal that won Real Madrid the Copa Del Rey. Of course, we all knew that wasn't his first piece of silverware...
The first part of summer 2014 was a dark time for Southampton – but the tweeting continued. This tribute to the departing Rickie Lambert proved particularly popular with Saints fans.
The good news was not far away, though. On 12th June, the club announced the arrival of Ronald Koeman – and suddenly we had a manager with a Twitter account of his own!
The team behind Saints' Twitter account have a track record of witty – and often cutting! – responses to other users. This one, during the pre-season tour of Holland in 2014, came when a reader questioned just how we knew what was going on in the 4-0 win over EHC Hoensbroek – a match that the media team were covering live.
Koeman's signing opened the floodgates for the arrivals of several players. It was the July signing of Chelsea's Ryan Bertrand that proved most popular on Twitter, attracting more than 2,500 retweets to date.
Koeman: "It will be difficult because Sunderland are strong opponents with a good defence and organisation." #saintsfc— Southampton FC (@SouthamptonFC) October 18, 2014
They say hindsight is 20/20 – and Ronald Koeman could not have been more wrong when he predicted, ahead of an 8-0 victory over Sunderland, that his side was in for a tough afternoon. Unsurprisingly, the majority of these retweets came after the game concluded.
Romance was in the air around Christmas 2014, as @_timcorn contacted us for help in wooing a fellow supporter who'd caught his eye. We – or, indeed, Sammy Saint – couldn't help but oblige.
Barely a month on from guiding Saints to perhaps their greatest-ever Premier League victory, Ronald Koeman took a moment to verbalise his thoughts on just which condiment is ideal for chips. And, yes, he's right: chips without mayonnaise is not chips.
@DeludedBrendan Blocked.— Southampton FC (@SouthamptonFC) July 12, 2015
Fast forward to the summer and, after signing Lambert, Lovren and Adam Lallana the previous summer, Liverpool were shopping in Southampton again as Nathaniel Clyne headed to Merseyside – prompting this cheeky Tweet from parody account @DeludedBrendan. What followed is what remains by far the club's most-retweeted post of all time, with more than 18,000 users sharing the Tweet.
The 'relationship' between @SouthamptonFC and @DeludedBrendan continued. This reply, posted moments after the summer transfer window closed, is also among our most-shared:
A tribute to Morgan Schneiderlin's seven-year spell at Southampton drew almost 4,000 retweets as he departed for Manchester United.
Schneiderlin's replacement was Dutch midfielder Jordy Clasie, whose arrival was greeted with much excitement by Saints' Twitter following.
@SouthamptonFC thank you , you don't know how much you as a club mean to me , thank you so much I really appreciate it— Luke Shaw (@LukeShaw23) September 15, 2015
Saints drew attention in September of last year when they sent a message of support to Luke Shaw after he broke his leg playing for Manchester United. The former Saints man quickly replied to express his strength of feeling towards the club.
This, from December, was another light-hearted moment from the club's Twitter team. We cannot confirm whether Kardashian is one of our 500,000 followers.
Last month's announcement that Charlie Austin had joined the club certainly proved popular, with the deal arguably the best of the January transfer window.
And finally: just last week, Saints engaged with rivals Portsmouth for a spot of Twitter 'banter'. We all know who came out on top.