Figures from our retail team show that the new Southampton kit has proved a huge hit with fans.
The Saints’ triumphant return to the Premier League, coupled with new modern pinstripe design, has produced a great deal of pride amongst our fans.
It’s a kit that’s helped generate a lot of publicity and debate, and as a result sales have been unprecedented. Said SFC Head of Retail, Leighton Mitchell: "We’ve already sold as many home shirts this year as we did in the entire 2011/12 season."
The sales look set to continue at a pace. Leighton added: "Children’s sizes in particular are very popular, with some selling double the amount of last year."
It’s a pattern that’s expected to continue, meaning the kit will sell out far quicker than last year, perhaps as early as February. And with sales high for both the home and the away kit, it’s set to become the most popular design in Saints’ history.
It’s a testament to our fans’ passion for their club and we’d like to thank them for wearing the shirt with pride.