Third kit in store now for 2023/24
Your official Saints third kit for the 2023/24 season is now available to buy in store and online.
Created in partnership with hummel, which is celebrating its 100-year anniversary this season, the third shirt focuses on the tree within the club crest.
The shirt has been launched under the campaign ‘For the Badge’, with each of the 2023/24 season kits celebrating a different element of our crest, acknowledging the history behind it.
Taking inspiration from our proximity to the New Forest, the black third shirt features a camouflage-like tree pattern in black, charcoal and grey, matched with hummel’s trademark chevrons in yellow. On the reverse of the shirt, the tree proudly sits at the nape of the neck. The shirt is complete with grey shorts and black socks, with hummel’s iconic chevrons in yellow on both.
The third goalkeeper’s shirt is electric blue, with the same striking stained glass window effect design as the home and away shirt. On the reverse of the shirt, at the nape of the neck proudly sits the halo. The kit is complete with electric blue shorts and socks, featuring the iconic hummel chevrons in white.
We’re fully committed to creating a positive impact on the environment, as part of our dedicated sustainability strategy, The Halo Effect. The on-the-pitch and replica shirts have been produced using Eco8 material made from fabric created using recycled plastic bottles. Approximately eight recycled bottles go into every shirt and last season’s kit saved 167,664 bottles from landfill.
To launch the kit, a new video campaign is surrounded by projections of the outstanding natural beauty of the New Forest. The still campaign also has a more natural look and feel, giving a nod to the New Forest and Hampshire countryside from a set and styling perspective, with players including Charly Alcaraz, Dom Ballard, Alice Griffiths and Rosie Parnell. Photographs were taken by the renowned athlete photographer, Matt Gordon.
Like with our Women’s home and away shirts, we’re selling a limited run of replica third shirts specifically for the Women’s team, which will proudly have Starling Bank on the front. These are available to buy online and in the club shop.
Charlie Boss, Saints’ Chief Commercial Officer said:
“We’re delighted to launch our third kit for the upcoming season. Each of this season’s kits celebrates a different part of the DNA of Saints, so with this shirt, we wanted to pay tribute to our local environment and the outstanding natural beauty on our doorstep.”
You’ll be able to buy shirts in-store and online – you can take advantage of our click and collect service too, with same-day collection. The club store is open from 10am until 8 pm each day between the 24th and 28th July, to make it easier for you to pick up the new shirt after work.
