P&O Cruises announced as our Official Sleeve Partner
We are delighted to announce that Britain’s favourite cruise line, P&O Cruises, will become our Official Sleeve Partner in a multi-year partnership. The P&O Cruises logo will sit pride of place across our Men’s, Women’s and Academy teams’ sleeve.
With a rich history within the city of Southampton, P&O Cruises is firmly established as Britain’s favourite cruise line. This partnership, the first sports sponsorship for P&O Cruises, will also offer exclusive benefits and experiences to our members and fans and P&O Cruises guests, including cruise offers, match tickets, meet and greet events and onboard coaching.
The partnership with P&O Cruises will celebrate both entities’ commitment to achieving results and to the community. P&O Cruises is also set to become the title partner of Saints Foundation, our official charity which supports over 5,500 people every year within the city across health, education, gender equality, pathways and employability. Further details on this part of the partnership will be announced in due course.
Commenting on the partnership, Phil Parsons, CEO of Southampton Football Club said: “We are delighted to welcome P&O Cruises as our sleeve partner. This is a historic partnership for us, working with P&O Cruises for the first time.
“P&O Cruises is an organisation right at the heart in our city, much like us. With customer service and local community central to its business, its values are aligned to our own. We look forward to what this partnership will bring to our fans and the local community.”
Carnival UK & P&O Cruises president Paul Ludlow said: “P&O Cruises has a long and illustrious history sailing from the port of Southampton. Southampton Football Club is one of the oldest and forward-thinking clubs in English football, with a passionate and dedicated following of supporters in the city and beyond. It is a natural partnership for both of us and we are excited to see what this collaboration will bring to our guests.
“Investing in our home ports and the communities in which we live and visit is vitally important to us and this partnership underpins our commitment to the region.”
With pre-season preparations well under way for all of our teams, fans will first see the P&O Cruises logo on our Men's First Team kits at the home friendly match against Lazio on 7th August. All fans who purchase or have already purchased any of our 2024/25 replica kits will be able to go into the stadium store to have the P&O Cruises branding applied to your shirts free of charge, subject to availability from 6th August.
